Creative Director/Writer
jaredelliottwork@gmail.com
Hi.
I had a traditional start to my career at Y&R and Saatchi & Saatchi creating integrated campaigns for global brands like Dr. Pepper and local partners like the Bronx Zoo. And, I was winning awards for Campbell’s and Folgers.
Agency life was great.
Then Paramount called: Come build an in-house agency for our Family Networks and create digital, social and linear content for external clients. Everything from LEGO to Toyota.
I couldn’t pass that up.
The goal? Deliver agency quality, cross-platform content at a network pace (and budget).
To reach it, we focused on two things: Process and Culture.
We adapted an agency’s workflow and strategic focus to meet the demands of an in-house environment. At the same time, we established a passionate working environment to challenge and nurture our teams. We won plenty of awards while producing hundreds of pieces of content annually.
Most importantly, our teams were as happy as our clients.
A few highlights:
Earned 2 billion+ impressions worldwide with our NYC Tourism campaign contributing to a 14% increase in tourism.
Directed our first remote shoot saving a multimillion dollar Mattel project.
Saw our work for the US Postal Service inducted into the Smithsonian.
Opened a new market for TracFone earning a 75% increase in awareness.
Created a global campaign for LEGO in 10 languages for 120 countries.
Produced Nickelodeon’s First Live Toy Run on Facebook in partnership with Walmart.
Before Advertising
I graduated magna cum laude from an all-women’s college, performed as Rocky in The Rocky Horror Show, taught English in Japan and was an actor-in-residence at Vienna’s International Theatre.
I live in Montclair, NJ with two amazing kids, the world’s best dog and a very tolerant partner.