Partnering for Purpose

This branded content series invited partners to join our efforts to improve the lives of kids and families. It was inspired by a simple, powerful insight: Kids who have regular meals with their families do better in school and have an improved sense of well-being. 

Staying consistent with the comedic tone of our Nick@Nite programming, we let our co-viewing audience know that no matter what kind of family they have, dinner is the time to talk.

As the campaign evolved, we focused on key benefits of that family togetherness.