
“Chicken”
“Benched”
JOHNSON & JOHNSON
Building the in-house shop at Paramount started with establishing a POV and a voice..
This award-winning campaign was a victory beyond the industry accolades. The message was simple: For creative to connect with kids, it has to engage them on their level. Even in a PSA. Especially in a PSA
This campaign set the bar for all the work that followed.