TRACFONE

This campaign introduced TracFone to a new and very appreciative market—kids— by developing work that spoke to parents.

From Helicopter Parents to Velcro Parents, the need to keep track of kids had never been stronger. We paired this insight with key features of the phone for a resounding success. Along with kid targeted work, the brand saw a 75% increase in awareness post launch while the work outperformed all other brand spots to date.